![]() The only reason why we know it’s a cricket logo is because of the presence of a batsman. The logo design of this world cup looked like a hastily put together hodge-podge of cut outs. The 1996 edition of the world cup was co-hosted by 3 nations in the subcontinent – India, Pakistan, and Sri Lanka. If this wasn’t a branding masterstroke, then we don’t know what is! And dare we say there has never been a better collection of world cup team jerseys than ’92. If one looks deeply at the logo, it would appear that the design subconsciously ends up projecting the tropical character of Australian and New Zealand territories, both host nations of the 1992 edition of the world cup.īut the biggest reason why this logo continued to be popular was this – it looked awesomely cool on the team jerseys. The logo designers of that time created a simple yet elegant logo which would be super imposed on TV screens and print media effortlessly. įirst up we have the 1992 World Cup, the first tournament to feature colored uniforms and a logo.ġ992 was a simple time, ways away from the explosion of the internet and social media of the later years. We take a stroll down memory lane, observing how the world cup & championship logos represented the host nations and the era they took place in. The Evolution of the Cricket World Cup Logo These logos have enhanced the marketability of cricket and served to highlight the cultural design trends from the world cup host nations. Suddenly there were colored team uniforms, matches taking under floodlit stadiums, an atmosphere full of frenetic energy and enthusiastic crowds in the stands.įinally, in the memorable 1992 World Cup, the showpiece event finally debut its first official tournament logo design, a trend that continues to date. The Kerry Packer World Series, first held in 1978, heralded a revolution. You see, cricket was considered a gentleman’s game both figuratively and literally – a serious and somber game played by gentlemen in white uniforms by both teams. ![]() ![]() A Stroll Through HistoryĮven though the first cricket World Cup was held in 1975, it was not until 1978 that cricket became ripe for a marketing blitzkrieg, thanks to the arrival and influence of the Kerry Packer World Series. It’s got a passionate fan base, TV sponsors, multifaceted advertising campaigns and more, making it one of the most prime time events in 2015. Played by 14 teams from across the world, cricket has come a long way since its first World Cup was held in 1975.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |